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Symon says casual concepts to offer tavern feel with a twistSymon says casual concepts to offer tavern feel with a twist

Bret Thorn, Senior Food Editor

June 1, 2009

5 Min Read
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Bret Thorn

CLEVELAND —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Symon, who is one of the five stars of television’s “Iron Chef America,” plans to open the B Spot in Woodmere, Ohio, and Bar Symon in Avon Lake, Ohio. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

He currently owns and operates the high-end restaurant Lola and the more casual Lolita in Cleveland as well as a rotisserie-focused restaurant in Detroit called Roast. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Symon joins a number of fine-dining chefs and restaurateurs who have branched out into more casual fare, particularly burgers. Symon’s New York-based “Iron Chef” colleague Bobby Flay—together with business partner Laurence Kretchmer—co-owns and operates the three-unit Bobby’s Burger Palace, which was just listed in Travel Leisure magazine as one of the world’s 10 best fast-food restaurants. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

San Francisco chef Hubert Keller has seen success with his Burger Bar at the Mandalay Bay Hotel in Las Vegas, and New York restaurateur Danny Meyer’s Shake Shack—selling burgers and milk shakes—has lunchtime lines so long that the company launched a “shack cam” on the Internet so customers can see how long the line is before deciding whether to stand in it. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

In addition, New York’s Laurent Tourondel has opened outlets of his BLT Burger in Manhattan and Las Vegas. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

The latest fine-dining chef-operator to develop a casual burger joint is Daniel Boulud. DBGB, his first restaurant in New York’s more casual downtown area, is a reference to the now-defunct underground music club CBGB and stands for “Daniel Boulud great burgers,” or beer, or “bangers,” a British term for sausage. Boulud’s Dinex Group hopes to open DBGB in June. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Apart from burgers, a sundae cart and house-made sausages inspired by those from around the world, the restaurant will have 22 beers on tap and two wines on tap—one red and one white—from wine made on nearby Long Island and blended in Brooklyn. DBGB’s beverage director, Colin Alevras, plans to charge somewhere between $5 and $7 for the wine. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Symon’s B Spot is expected to offer a similar type of fare. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

“The concept is just a down and dirty dive bar with great grub,” Symon said. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

The B in the name stands for burgers, beer, bratwurst and fried bologna. The last is a personal favorite of Symon, who plans to cure the meat in-house. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

The 2,500 square-foot space in Woodmere, Ohio, is a former Cold Stone Creamery location. Symon said he is bringing in a smoker for chicken wings and old Harley-Davidson memorabilia for decor. Sandwiches will start at $5.50 and will not cost more than $8.50. The beer program will feature just 20 beers on tap, a single red and white wine, and hard alcohol. Symon hopes to open it in September. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Bar Symon, on the other hand, will be “like an American version of Balthazar,” Symon said, referring to the popular New York restaurant that serves classic French brasserie food. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Symon said the food at the 80-seat restaurant will be “our kind of twist on very Americana food,” such as truffled fried chicken, vegetable pot pie and smoked brisket. The restaurant will have 40 domestic beers on tap, with many from the Midwest, and another 60 beers in bottles. By contrast, he plans to offer about 50 wines. He anticipates a price point of $8 to $18. —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

Bar Symon, which the chef-restaurateur hopes to open at the end of June, will be “a little more casual than Lolita,” he said. “People are going to be very comfortable coming in jeans and a t-shirt. It’s going to be a very tavern kind of place.”— [email protected] —Celebrity chef Michael Symon is joining the ranks of high-end restaurateurs who have opened casual bars and burger joints with the signing of two deals to launch new outposts in the Cleveland area.

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
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