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TGI Fridays investing millions in consumer-facing technologyTGI Fridays investing millions in consumer-facing technology

CEO Ray Blanchette, who spoke at the ICR Conference in Orlando, talks delivery, international growth, domestic closures and the brand's big bet on technology

Nancy Luna, Senior editor, Nation's Restaurant News

January 13, 2020

6 Min Read
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TGI Fridays is ramping up international growth, taking a cautious approach to third-party delivery and investing millions in consumer-facing technology to improve guest counts, CEO Ray Blanchette said Monday.

Following a presentation at the annual ICR Conference in Orlando, Blanchette discussed the Dallas-based casual dining chain's 2020 goals during a phone interview with Nation's Restaurant News. Key priorities for the brand include driving guest counts, which are negative but improving year over year, through weekday value deals. The company also plans to drive traffic with a revamped loyalty program that rewards the chain’s most valuable diners. 

TGI_Fridays_CEO_Ray_Blanchette.png“My goal for 2020 is to start to establish real stickiness with our loyalty program,” Bla...

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About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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