Restaurant company taps into tourism-focused locations with Hollywood, Calif., Hilton Garden Inn unit
TGI Fridays, the casual-dining brand, has opened a new restaurant in the Hilton Garden Inn in Hollywood, Calif., the company announced this week.
The Dallas-based company said the new hotel restaurant is “core to the brand's transformation strategy – offering hotel guests a quintessential Fridays experience while creating a model that's focused on operational value and efficiency within the hospitality industry.”
The new Hollywood Fridays location seats 150 guests across 4,000 square feet, including an outdoor patio overlooking a pedestrian walkway.
The Hollywood unit is the second Fridays hotel location for RLJ Lodging Trust, the hotel owner that also owns the full-size Fridays attached to the Courtyard by Marriott location near Chicago’s Midway International Airport.
Fridays said the new location reimaged existing restaurant space within the Hilton Garden Inn Hollywood.
Full-size Fridays restaurants attached to hotels are seeing significantly higher sales volumes than traditional streetside locations, the company said.
"Whether domestic or international, leisure or business, we're seeing travelers gravitate to the familiar comfort of the beloved and iconic Fridays brand while they're on the road and away from home," said Chris Devlin, TGI Fridays chief development officer, in a statement. "There is massive white space for TGI Fridays within travel-driven locations, representing an incredible growth opportunity for our brand.”
Following the July 2023 renovation of the brand's Dallas-Fort Worth International Airport Terminal B restaurant, the location is on track to be the highest volume sales location of any U.S. airport restaurant
Fridays has nearly 600 restaurants in 44 countries.
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