Loyalty platform in development as company reports a strong rebound from the pandemic.
July 28, 2021
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The Cheesecake Factory is planning to roll out a rewards program next year, executives said Tuesday on a call reporting second-quarter earnings.
The success that the company had driving sales and customer frequency using targeted marketing campaigns during the COVID-19 pandemic provided momentum for the planned rollout of the rewards program, said David Gordon, president of the Calabasas Hills, Calif.-based company.
“We completed a significant amount of consumer research to develop a program that is on-brand for The Cheesecake Factory and our guests,” he said, adding that the program will “not necessarily” be similar to other rewards programs that have appeared throughout the industry in recent years. Plans call for the rewards program to ...
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