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True Food Kitchen opens market concept in ArizonaTrue Food Kitchen opens market concept in Arizona

Casual grab-and-go format offers customers convenience

Ron Ruggless, Senior Editor

October 8, 2024

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True Food Market interior

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True Food Market

True Food Kitchen on Monday opened a new True Food Market concept in Scottsdale, Ariz., aimed at to-go customers.

“True Food Market brings the best of True Food Kitchen with our signature focus on real food for real life,” John Williams, CEO of True Food Kitchen and True Food Market, said in a statement. “We know it's not always easy finding healthy meals on-the-go. We created True Food Market to make eating real food easier, empowering people to enjoy wholesome meals every day, no matter how busy life gets.”

The 2,800-square-foot True Food Market features an outdoor patio as well.

Serving breakfast, lunch and dinner, the menu’s focal point is the air-fried, gluten-free, herb-brined, antibiotic- and hormone-free True Crisp’d Air-Fried Chicken Tenders, found in True Food Market’s signature dishes like the mouthwatering Nashville Hot Torpedo Roll, Hot Honey Chicken Biscuit, and True Crisp’d Tray.

Other signature items include the BBQ Ranch Torpedo Roll, Sun-dried Tomato & Pesto Flatbread, and the customizable Greens & Grains Chop’d Salad Bowl, a bed of greens, grains, or both, topped with two chop’d salads, like the Mediterranean Couscous, Thai Mango Tofu, Kale Caesar, or Curry Chicken.

“The menu has been guided by True Food’s leading standards for high-quality ingredients to create chef-crafted meals that fuel your body without sacrificing taste,” Matthew Padilla, True Food Kitchen’s senior vice president of culinary since 2022, said.

Related:True Food Kitchen taps Wendy’s veteran Peter Koumas as CFO

Padilla sought out local partnerships among vendors whenever possible, including Noble Bread, Bianco DiNapoli Tomatoes (made by Phoenix chef Chris Bianco) in the flatbread sauces, and two specialty teas by Passport Coffee & Tea.

True Food Market is located at 8980 N. 90th St. Suite 124 in Scottsdale. The restaurant is open daily and serves an all-day menu from 7 a.m. to 9 p.m. Beverages start at $4, and food ranges from $10-$20.

True Food Kitchen, founded in 2008, has 45 restaurants in 17 states.

Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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