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Analysis: 5 DoorDash strategies amid consolidation of its biggest rivalsAnalysis: 5 DoorDash strategies amid consolidation of its biggest rivals

The third-party delivery operator is positioning itself as more than a restaurant delivery service as it reportedly plans IPO in late 2020

Nancy Luna, Senior editor, Nation's Restaurant News

August 25, 2020

6 Min Read
DoorDash delivery bag moped
DoorDash is expanding its delivery network as rivals merge, creating a tough environment. Bloomberg says the company is taking steps to file an initial public offering later this year.DoorDash

Over the last few weeks and amid consolidation of the third-party delivery space during the coronavirus pandemic, DoorDash has made a series of moves to differentiate itself from rivals nipping at its heels. 

One key strategy: The San Francisco-based company, which started seven years ago as an on-demand delivery service for all types of goods, is expanding its footprint into the grocery delivery space. That expansion comes as Bloomberg reported over the weekend that DoorDash would be filing an initial public offering in late 2020.

DoorDash declined to comment on the story, which said the company is “taking steps to go public in November or December.”

Industry watchers say an IPO appears likely given that the brand faces rivals who are cons...

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About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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