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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
The third-party delivery operator is positioning itself as more than a restaurant delivery service as it reportedly plans IPO in late 2020
Over the last few weeks and amid consolidation of the third-party delivery space during the coronavirus pandemic, DoorDash has made a series of moves to differentiate itself from rivals nipping at its heels.
One key strategy: The San Francisco-based company, which started seven years ago as an on-demand delivery service for all types of goods, is expanding its footprint into the grocery delivery space. That expansion comes as Bloomberg reported over the weekend that DoorDash would be filing an initial public offering in late 2020.
DoorDash declined to comment on the story, which said the company is “taking steps to go public in November or December.”
Industry watchers say an IPO appears likely given that the brand faces rivals who are cons...
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