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Burger King tests delivery in United StatesBurger King tests delivery in United States

Lisa Jennings, Executive Editor

January 13, 2012

2 Min Read
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Lisa Jennings

Burger King Corp. is weighing the addition of a delivery option to its restaurants in the United States, a convenience the chain has long offered in several countries overseas.

Four restaurants in the Washington, D.C., area currently are testing delivery service, said Kristen Hauser, a spokeswoman for the Miami-based quick-service chain.

The test will be expanded to 16 stores by Jan. 23, she said, but no specifics regarding the timing of a possible national roll out were available.

Burger King said it has been offering delivery for years with great success at locations in Mexico, Turkey, Brazil, Columbia and Peru.

For the U.S. test, guests can order online at www.bkdelivers.com or by phone. The restaurants will deliver to a physical address within a 10-minute drive of test units.

Guests are charged a $2 fee for delivery and the minimum order is $8 to $10, depending on the store.

The delivery menu includes items like burger combo meals, chicken tenders and bottled drinks. But the chain is not delivering fountain drinks, ICEE beverages, shakes, coffee or breakfast items, Hauser said.

The test stores are using new delivery packaging technology in conjunction with thermal bags to keep food hot and fresh, Hauser said, although no details were available.

If the company decides to expand the service nationally, Burger King could become the first national quick-service burger chain to do so.

McDonald’s for some time has offered delivery service in select stores in Manhattan, but spokeswoman Danya Proud said the company has no immediate plans to expand the option.

Johnny Rockets has tested bicycle delivery in some cities, as have other limited-service brands, like Subway, Pinkberry and Wow Bao.

Burger King, which operates or franchises about 12,400 locations globally, has been exploring a number of innovations since it was acquired by private investor group 3G Capital Management in 2010.

In December, the company said it plans to expand use of the new Coca-Cola Freestyle beverage machines to more than 850 company-owned locations.

Earlier, the chain rolled out new French fries as part of an ongoing menu upgrade. Other additions have included new soft-serve ice cream and desserts, and the premium Chef’s Choice burger.

Contact Lisa Jennings at [email protected].
Follow her on Twitter: @livetodineout
 

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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