Sponsored By

CEC expands virtual Pasqually’s brand with DoorDash deliveryCEC expands virtual Pasqually’s brand with DoorDash delivery

More than 420 Chuck E. Cheese’s units offer pizza, wings and dessert through third-party platforms

Ron Ruggless, Senior Editor

July 8, 2020

3 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

CEC Entertainment Inc., the parent of Chuck E. Cheese’s and Peter Piper Pizza, this week is expanding its virtual Pasqually’s Pizza & Wings brand to DoorDash, adding it to the last of the big three third-party delivery platforms.

The delivery-only Pasqually’s brand, introduced in March during the height of coronavirus lockdown restrictions, is now available in 421 Chuck E. Cheese’s units, said Sherri Landry, chief marketing officer for Irving, Texas-based CEC.

Landry said Pasqually’s pizza, wings and dessert menu was available first with Grubhub in March and was added to Uber Eats in late June. The delivery program is expanding during CEC’s Chapter 11 bankruptcy proceedings, for which it filed June 25.

Landry said about 269 Chuck E. Cheese’...

Create a free account or login

This content is available for registered users

Already have an account?

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.