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Chick-fil-A is diving head first into the off-premises channelChick-fil-A is diving head first into the off-premises channel

Holly Petre, Assistant Digital Editor

July 28, 2023

 

Chick-fil-A is testing two new restaurant designs – an elevated drive-thru concept and a walk-up concept – aimed at meeting consumers’ changing needs, including and especially their digital needs. Both concepts are set to open in 2024 and are run by local owner/operators. The goal of the tests is to ensure the company is future proofed as it continues to grow.  

Chick-fil-A counts over 2,800 domestic locations and is on par to open over 100 restaurants this year. It has maintained that steady pace for the past three years, while digital sales have simultaneously ramped up to around 40%, and even 50% in some markets. Those digital sales have become the focal point of Chick-fil-A’s two tests.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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