The Newport Beach, Calif.-based fast-casual chain hopes to offset profit-hurting commission fees; during the pandemic, Chipotle has expanded its delivery partnerships to include Uber Eats and Grubhub in addition to Postmates and DoorDash
Chipotle Mexican Grill leaders have been toying with the idea of raising menu prices on third-party delivery orders, a strategy occurring throughout the industry to offset profit-hurting commission fees.
Now that day has come.
During the company’s earnings call on Wednesday, Chief Financial Officer Jack Hartung said the fast-casual chain plans to test raising prices on delivery orders from aggregator sites to learn how consumers might respond. Tests will begin this quarter with a more formal rollout in the fourth quarter.
“Similar to what many of our peers are already doing, we’re about to experiment with delivery menu prices as a way to potentially help offset” delivery fee headwinds, Hartung said.
He provided no other details on the call.
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