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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Ghost, host and dark kitchens become popular growth “hack” for chains looking to boost off-premise revenues
Ghost kitchens. Host kitchens. Dark kitchens. Virtual restaurant. Delivery-only menus.
Whatever you want to call them, this seemingly infinite virtual restaurant space — geared for delivery-only products — is erupting amid the coronavirus pandemic. Restaurants, many of which are still operating with limited to zero indoor dining capacity, are turning to various forms of ghost kitchens to create new off-premise revenue channels.
But are restaurants cannibalizing their own menus by creating delivery-only products? Or does it matter in a world of third-party delivery, where consumers tend to filter for craveable foods like chicken wings and burgers?
“We had already been moving into a stay-at-home economy before the pandemic, and it has only ...
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