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MrBeast has allegedly left his virtual brand, but why?MrBeast has allegedly left his virtual brand, but why?

Holly Petre, Assistant Digital Editor

June 22, 2023

 

First Nextbite was sold to SBE CEO Sam Nazarian — who heads the parent company of (former) competitor and fellow virtual restaurant company group, C3. Now it looks like Virtual Dining Concepts’ prized virtual brand centerpiece, MrBeast Burger, might be parting ways with its namesake.

In a series of now-deleted tweets, Jimmy Donaldson, aka the YouTuber, MrBeast, announced that he is “moving on from MrBeast Burger” to concentrate on his series of CPG snacks, Feastables. Donaldson said that the major reason for moving on from the virtual brand with 2,000+ locations is lack of quality control. This directly aligns with the many negative reviews MrBeast Burger has received online, complaining that the food quality and delivery experience is subpar.  

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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