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A look inside Pizzeria LocaleA look inside Pizzeria Locale

Christi Ravneberg, Managing Editor of Production

October 7, 2014

12 Slides
A look inside Pizzeria Locale

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Pizzeria Locale, a fast-casual pizza concept backed by Chipotle Mexican Grill, opened a new restaurant Oct. 5 in Denver, the second location to open since the undisclosed investment by the burrito chain last year.

Pizzeria Locale customers walk a service line selecting their own pizza toppings before pizzas are cooked in minutes in high-temperature ovens. The average price for the 10-inch pies is around $6.50. The menu also features salads, meatballs and sliced prosciutto.

The chain competes in the competitive fast-casual pizza segment, which includes such brands as Pie Five Pizza Co., Your Pie, MOD Pizza, PizzaRev, Blaze Fast Fire’d Pizza, among other.

Pizzeria Locale began in 2011 as a full-service Neapolitan-style restaurant by chef Lachlan Mackinnon-Patterson and master sommelier Bobby Stuckey. Chipotle founder Steve Ells took interest in the concept and struck up a partnership with Mackinnon-Patterson and Stuckey to grow a fast-casual format of the brand.

The first fast-casual location of Pizzeria Locale opened in Denver in May. The chain has previously said it also plans a third location in the Denver area, but noted that its plans call for “slow, measured expansion.”

Take a look inside the newest Pizzeria Locale location.

 

About the Author

Christi Ravneberg

Managing Editor of Production, Nation's Restaurant News

Phone: 323.380.7653 Christi Ravneberg oversees the copy flow process for NRN’s award-winning magazine, enforcing deadlines and ensuring the publication’s standards of accuracy and consistency. She also oversees the annual NRN 50 special report and plays a key role in the planning and execution of other special projects, including the Top 100 and Second 100 reports and Consumer Picks. She holds bachelor’s and master’s degrees in magazine journalism from Northwestern University in Chicago. She resides in Los Angeles.

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