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The new location is part of the chain's efforts to move beyond shopping malls
Lisa Jennings
Hoping to break out of shopping mall food courts, the 66-year-old Hot Dog on a Stick chain last week opened its first drive-thru location, one of a number of test initiatives to spark new growth.
The Hot Dog on a Stick drive thru opened in West Jordan, Utah, in the corner of a shopping center parking lot, said Dan Smith, the Carlsbad, Calif.-based chain’s president and chief executive.
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Though the building is not much bigger than a typical coffee kiosk, Smith said that during its first week open, the new location saw about 300 to 400 cars per day at about double the average ticket.
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