CEO Rob Ertmann shares how a high-profile brand ambassador can help take an growing restaurant concept to the next level.
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Tony Finau is on a tear. The professional golfer has two wins and four top-10 finishes on the PGA Tour this season, and he’s fresh off of starring in Netflix’s hit documentary series “Full Swing.”
Now he’s got another line for his resume: He’s minority owner of a restaurant company.
Finau recently inked a deal with Mo’Bettahs to become a minority owner and brand partner. Like Mo’Bettahs founders Kimo and Kalani Mack, Finau has ties to the Hawaiian Islands, but he was born and raised in Utah, where the brand is based. Rob Ertmann, CEO of Mo’Bettahs, said Finau was a natural fit to become a partner with the Hawaiian cuisine chain, which has grown to 42 units in six states since it opened in 2008.
Ertmann joined the latest episode of Take-Away with Sam Oches to talk about the partnership, how brands can successfully leverage high-profile spokespeople on their expansion journeys, and how Mo’Bettahs plans to bring its Hawaiian-style plate lunches to more customers around the country.
In this conversation, you’ll find out why:
It’s easier to introduce consumers to a new cuisine when it has familiar touch points
High schoolers might be your best marketing team
Food in mouths might be your smartest marketing strategy
Your best brand ambassador is someone who already loves your concept
A high-profile name attached to your brand will encourage guests in new markets to give you a look
There is no ceiling for a value-oriented chain
Contact Sam Oches at [email protected].
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.jpg?width=400&auto=webp&quality=80&disable=upscale "Sam Oches")
