10 restaurant chains making waves in the breakfast space10 restaurant chains making waves in the breakfast space

Nationwide, restaurant chains committed to the earliest daypart are popping up left and right. While stalwarts like IHOP and Denny’s have long thrived in the breakfast/brunch segment, smaller emerging chains are staking their claims — and thriving — in the space. Keke’s Breakfast Café, for example, was purchased by Denny’s this year and is relying on its consistency as it expands. First Watch had arguably one of the industry’s most successful IPOs in 2021. And Toasted Yolk has ambitions to become the largest restaurant brand in the United States — and not just in the breakfast space.

Nation’s Restaurant News talked to leaders at 10 of the most dynamic breakfast chains in America right now, and you can learn about them below. Over the coming weeks, we’ll ask you to choose: Who do you think has the most exciting breakfast/brunch concept? Cast your vote here. It’s another NRN Showdown.

Another Broken Egg banks on New Orleans heritage and elevated cuisine

Biscuit Belly capitalizes on brunch trend with its menu and environment

At Breakfast Republic, Johan Engman tries to create ‘shining moments’

Broken Yolk Café is writing a serendipitous story

Eggs Up Grill prepares to take on 200 units

Famous Toastery won’t compromise on freshness as it grows

Related:Meet the players in the emerging niche of plant-based fast food

First Watch rises to dominant position in breakfast category

Consistency is a hallmark of Denny’s-owned Keke’s Breakfast Café

Snooze An A.M. Eatery is making an impact one stack of pancakes at a time

Toasted Yolk wants to become the biggest restaurant chain in the U.S.