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Family-dining restaurant chain finally pulls out of COVID-19-related slump with 1.4% same-store sales increase compared with 2019
Joanna Fantozzi
Cracker Barrel Old Country Store, Inc. has gone all in on digital investment, after expanding the company’s first virtual brand, Chicken ‘n Biscuits, to 500 locations, and its second virtual brand, Pancake Kitchen, to 100 locations last quarter, CEO Sandra Cochran said during Tuesday’s Q1 earnings call.
The Tennessee-based company is also climbing out of a sizable COVID-19-shaped hole, during which traffic and sales were down over the last several quarters. The family-dining chain’s sales were back in the black this quarter, with a 1.4% same-store sales increase from 2019 levels, for the first quarter ended Oct. 29, 2021.
“The appeal [of virtual brands] is to draw in guests who would not otherwise be coming into a Cracker Ba...
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Cracker Barrel Old Country Store Inc.