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Denny’s expects to hit refranchising goal by year’s endDenny’s expects to hit refranchising goal by year’s end

Target will leave about 3% to 4% of system company-owned

Ron Ruggless, Senior Editor

October 30, 2019

2 Min Read
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With the sale of 56 company-owned restaurants in the third quarter ended Sept. 25, Denny’s Corp. expects to complete its year-old refranchising program by the end of 2019, executives said Tuesday.

“We have continued to make progress with our refranchising transactions,” said John Miller, Denny’s CEO and president on a third-quarter earnings call, “and we expect it to be substantially complete with the sale of restaurants by the end of this year.” The company has closed on the sales of on additional six restaurants in the fourth quarter.

The Spartanburg, S.C.-based family dining chain began the refranchising effort last October, when about 90% of its restaurants were franchised, and expects to the total restaurants to be between 115 and 125 at the end of the year, leaving the system about 96% to 97% franchised. Denny’s had 1,706 restaurants as of Sept. 25.

Mark Wolfinger, Denny’s chief financial officer, said the sales come with attached development commitments for 70 to 80 restaurants.

“While the sale of restaurants is expected to be substantially complete by the end of the year,” Miller said, “the concurrent effort to upgrade the quality of our real estate portfolio through a series of like-kind exchanges is still expected to extend into 2020.”

Related:Denny’s off-premise sales nearly double since 2017

Denny’s also continued to broaden its off-premise sales in the quarter, Miller said.

“Expanding the off-premise strategy enables us to reach younger guests and increase our brand awareness,” he said. “These off-premise sales represented approximately 11% of total sales at company and franchised restaurants during the third quarter, which is up from approximately 7% at the launch of Denny's On Demand in mid-2017.”

Miller said about 88% of the domestic Denny’s units now have at least one delivery partner.

“These transactions continue to be incremental and deliver total margin rates from the low teens to upper-20s percent after considering product cost, labor cost and the delivery fee,” he said.

For the third quarter, Denny’s net income rose 354.6% to $49.1 million, or 80 cents a share, from $10.8 million, or 16 cents a share, in the same period last year. Revenues fell 21.4% to $124.3 million from $158 million in the same quarter last year.

Domestic systemwide same-store sales were up 1.1% in the quarter, including an increase of 1.2% at domestic franchised restaurants and a decrease of 0.2% at company restaurants.

As of Sept. 25, Denny’s had 1,706 franchised, licensed and company restaurants around the world including 140 restaurants outside the United States.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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