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Denny’s names new chief people, chief brand officersDenny’s names new chief people, chief brand officers

Monigo Saygbay-Hallie and Patty Trevino appointed to new posts and will start in August

Ron Ruggless, Senior Editor

July 23, 2024

2 Min Read
Denny s chief people brand officers saygbay halle trevino
Denny's has named a new chief people officer and new chief brand officer.Denny's Corp.

Denny’s Corp. has named Monigo Saygbay-Hallie as chief people officer, effective Aug. 5, and Patty Trevino as chief brand officer, effective Aug. 12, the company said Tuesday.

The Spartanburg, S.C.-based family dining company, which also owns the Keke’s Breakfast Café brand, said Saygbay-Hallie most recently served as chief people officer at Checkers & Rally’s Drive-In restaurants. Before Checkers, she served in human resources leadership roles at Sysco Corp. and YUM Brands.

Dennys-Monigo-Saygbay-Hallie-Chief-People-offixer.jpg“It is a tremendous opportunity to join a legacy brand like Denny’s and Keke’s as a growing brand. I’m most looking forward to helping to expand and elevate the culture and benefit the brand’s people,” said Saygbay-Hallie in a statement.

Denny’s said Trevino most recently served as chief marketing officer at Red Lobster. She has also held marketing leadership roles at Carl’s Jr., Outback Steakhouse parent Bloomin’ Brands, and Burger King. Trevino will focuse on Denny’s restaurants, overseeing branding strategy, public relations, social and digital marketing, consumer experience, and product innovation.

“Being part of this stellar team, strengthening our guests' value proposition, delivering craveable food, and enhancing brand love and affinity will be a true honor,” Trevino said.

Related:Denny’s pledges $3.3 million to DEI organizations

Dennys-Patty-Trevinio-chief-brand-officer.jpgBoth executives will report to Kelli Valade, Denny’s president and CEO.

“Monigo and Patty are proven leaders who will contribute immediately to our company and brand strategies,” said Valade in a statement. “They both have invaluable experience that will provide a positive impact on our teams, franchisees and guests.”

As of March 27, Denny's had 1,553 restaurants, 1,489 of which were franchised and licensed restaurants and 64 of which were company operated. That included 168 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

 

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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