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Denny’s taps ‘Beetlejuice’ for $2-$4-$6-$8 returnDenny’s taps ‘Beetlejuice’ for $2-$4-$6-$8 return

Family-dining restaurant brand also offers Afterlife Menu that is inspired by movie

Ron Ruggless, Senior Editor

August 21, 2024

2 Min Read
Denny s Beetlejuice
Denny's plans to market the Afterlife Menu as part of its "Beetlejuice Beetlejuice" promotional partnership.Denny's Corp.

Denny’s Corp. is partnering with the movie “Beetlejuice Beetlejuice” as it returns its $2-$4-$6-$8 menu, the company said Wednesday.

The Spartanburg, S.C.-based family-dining brand said the $2-$4-$6-$8 Value Menu would be accompanied by a special Afterlife Menu. The restaurant offerings begin Wednesday, and the movie debuts Sept. 6.

“Bringing back the $2-$4-$6-$8 Value Menu with innovative new dishes and launching the new Afterlife Menu allows us to offer our guests great food at unbeatable prices, as they immerse themselves in the scary-delicious world of ‘Beetlejuice Beetlejuice,’" Patty Trevino, Denny’s chief brand officer, said in a statement.

"Whether you're a Beetlejuice superfan or simply looking for delicious, affordable options, we’re confident there’s something on the menus for everyone to fill their cravings – without emptying their wallets,” Trevino said.

Denny’s $2-$4-$6-$8 Value Menu, which the brand has marketed in the past, now also offers $10 options.

For $2, customers can add two buttermilk pancakes or two slices of brioche French toast to any meal.

For $4, they can add cheesecake, plain or with strawberry topping, or two Choconana pancakes stuffed with chocolate chips and topped with fresh bananas and chocolate chips.

For $6, customers can add all-you-can-eat pancakes or an Everyday Value Slam with two pancakes, French toast or biscuits and gravy with two eggs and bacon or sausage.

Related:Denny’s will return $2-$4-$6-$8 value menu with $10 option

The $8 level offers the option of a grilled-cheese sandwich with soup or salad or a classic burger and fries.

Starting at $10, customers have the option of a loaded breakfast sandwich bundle, chicken tenders with fries, or a fried chicken house salad.

The limited-time Afterlife Menu includes, for $8.99, the new Say it Three Times Slam, which offers three eggs and bacon with three silver dollar chocolate chip pancakes topped with vanilla cream, chocolate sauce, chocolate chips, and green sprinkles.

Other items include the triple-cheese Afterlife Melt sandwich with fried mozzarella sticks and tomato sauce for dipping, the Beetlejuicy Burger, and a Cookies ‘N’ Scream Shake.

The Beetlejuice-inspired menu items are available through Oct. 29.

As of June 26, Denny’s had 1,541 restaurants, 1,477 of which were franchised and licensed restaurants and 64 of which were company operated.

Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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