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Cracker Barrel, IHOP and Denny’s tailor offerings to lure guests from struggling full-service competitors
In the COVID-19 pandemic’s wake, multi-unit family-dining brands have torn pages from the casual-dining menu playbook, seeing an opening in the marketplace where independent sit-down restaurants have closed and full-service chains have struggled.
Cracker Barrel Old Country Store Inc. has expanded its test of beer and wine sales in the homestyle dining rooms. IHOP has pushed the edges of its menu, supplanting bacon and eggs with burritos. Denny’s Corp. has rolled out a duo of virtual brands, just like its casual-dining-chain brethren.
And family-dining menus have evolved, becoming more tailored.
Sandra Cochran, CEO of Lebanon, Tenn.-based Cracker Barrel, said on a recent earning call that menu simplifying and steamlining of that 660-unit bra...
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