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First Watch sees double-digit sales growth with strong store pipelineFirst Watch sees double-digit sales growth with strong store pipeline

First Watch Restaurant Group reported Q2 revenues and sales growth of 17% with nine new restaurant openings

Joanna Fantozzi, Senior Editor

August 1, 2023

2 Min Read
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Joanna Fantozzi

First Watch Restaurant Group reported strong earnings for the second quarter ended June 25 with double-digit revenues and sales growth as the Florida-based breakfast brand looks to more than quadruple in size in the coming years. In the second quarter, First Watch had more than 17% sales and revenue growth driven by positive same-store sales growth (of 7.8%), and nine restaurant openings over the quarter.

“Our teams across the system once again delivered strong results with same-restaurant sales growth of 7.8% driven by positive same-restaurant traffic growth in our dining rooms,” Chris Tomasso, First Watch CEO and president said in a statement. “This continued topline growth also translated to strong bottom-line performance.”

Tomasso reiterated that the company is looking to open 2,200 domestic restaurants, with 45-51 new restaurants opened before the end of 2023. Part of this expansion strategy is to repurchase franchised restaurants: in Q2 the company acquired six previously franchised restaurants in Nebraska with more to come.

Given the positive sales performance, First Watch has upgraded its future guidance from 18% to 21% revenue growth, despite challenges with traffic this quarter as traffic dipped into the negatives at -1.2%. Traffic has been improving even though it is still in the red, and First Watch said Mother’s Day was the highest sales day in company history.

Related:First Watch traffic jumps even as off-premises ‘softens’

“I am proud of our teams — both in the restaurants and at our home office — for their continued focus on superior execution,” Tomasso said. “We remain confident in our unique opportunity and the growth algorithm that underpins our long-term targets.”

Besides growth goals and franchise repurchasing plans, First Watch also continues to push its pipeline of menu innovation, including new summer menu items that were introduced in June like mint mocha and honey caramel crunch iced coffees, as well as a specialty summer menu that includes strawberry Tres Leches French Toast and bacon cheddar cornbread.  

For the second quarter ended June 25, First Watch reported total revenues of $216.3 million, up 17.3% from $184.5 million. Net income increased to $8.0 million, or $0.13 earnings per share, up from $2.7 million, or $0.05 per share the same quarter the year prior.

Contact Joanna at [email protected]

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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