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Guillermo Perales’ Sun Holdings buys 41 IHOP restaurants from bankrupt CFRA HoldingsGuillermo Perales’ Sun Holdings buys 41 IHOP restaurants from bankrupt CFRA Holdings

The units are now operated by Suncakes LLC

Bret Thorn, Senior Food Editor

October 15, 2020

2 Min Read
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Guillermo Perales’ Sun Holdings Inc. has bought 41 locations of IHOP from a franchisee that went bankrupt this spring.

The restaurants, which are now owned by Sun Holdings subsidiary Suncakes LLC, are in Tennessee, North Carolina, Virginia and South Carolina and were previously owned by CFRA Holdings, which filed for Chapter 11 Bankruptcy protection in May and closed 49 IHOP restaurants.

Ownership was transferred in July, according to a statement from IHOP, which is a subsidiary of Glendale, Calif.-based Dine Brands Global.

These are the first IHOP restaurants owned by Dallas-based Sun Holdings, which is one of the United States’ largest franchisees with more than 1,000 locations including Burger King, Popeyes, Arby’s, Cicis, Golden Corral and Krispy Kreme restaurants, as well as GNC stores and T-Mobile locations. Most of Sun Holdings’ locations are in Florida and Texas.

image-asset.jpgGuillermo Perales

IHOP president Jay Johns said Perales’ purchase of IHOP restaurants underscored the brand’s potential.

“As the owner and operator of multiple iconic brands, Suncakes’ investment in IHOP reinforces the strength of our franchise opportunity and the future viability of our business,” he said. “We are thrilled to welcome Guillermo and the Suncakes team to the IHOP family and are confident that their immense industry and brand expertise will undoubtedly yield success.”

Related:IHOP franchisee CFRA Holdings files for Chapter 11 bankruptcy protection

For his part, Perales said IHOP had been enjoying considerable momentum before the family-dining chain was affected by the novel coronavirus pandemic.

“We take great pride in joining IHOP, an iconic brand that has built significant momentum in the industry in recent years,” Perales said. “Our goal is to ensure that each and every guest that walks into one of our restaurants receives the quality service and familiar experience they’ve come to expect from IHOP for over 60 years.”

Although IHOP was badly hurt by the coronavirus pandemic and related dining-room closures, same-store sales steadily improved for 12 consecutive weeks during the second quarter of 2020. The decline went from 81.5% to 34.4% over the course of the quarter. During the second quarter earnings call, Johns said IHOP was well poised as the economy recovered because the chain's customers had learned to use it for off-premise dining, which they hadn’t done before the pandemic. 

“If we can maintain even half of the increase we’ve gotten on that, and get our dining rooms back with full capacity ... that’s going to lead to higher profits,” he told investors.

Parent company Dine Brands is scheduled to announce third-quarter results on Oct. 28.

Related:Dine Brands Global, parent of Applebee’s and IHOP, plans to acquire more brands as competitors falter

Update, Oct. 15, 2020: This story has been updated with more details about Sun Holdings' restaurants and about IHOP's performance during the coronavirus pandemic. 

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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