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IHOP issues IOUs for National Pancake Day to cut down on crowds during pandemicIHOP issues IOUs for National Pancake Day to cut down on crowds during pandemic

MyHOP email club members can get a free short stack any time in April

Bret Thorn, Senior Food Editor

February 16, 2021

2 Min Read
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Today is not only Mardi Gras, or Fat Tuesday; it’s also National Pancake Day, when IHOP customers are normally treated to a free short stack of the family-dining chain’s buttermilk pancakes.

But this year, realizing that a global pandemic is no time to invite throngs of people into its more than 1,600 restaurants looking for free food, the chain is postponing the offer, and instead giving customers an IOU that can be redeemed any time in April.

The move by IHOP, a subsidiary of Dine Brands Global Inc. based Glendale, Calif., is not only a safety measure, but also a move to bring more members into its loyalty program.

Existing members of the MyHOP email club, and those who sign up by March 31, 2021, are automatically given the IOU coupon, which can be redeemed in restaurants or online via the chain’s web site, IHOP.com, or its mobile app.

Non-members can get a short stack at no extra charge with a minimum $10 purchase in restaurants or online.

IHOP is also using the occasion to raise funds for charity by encouraging guests to make donations on their checks, online or in restaurants to the Children’s Miracle Network Hospitals, its national charity partner, as well as local charities including Shriners Hospitals for Children and the Leukemia and Lymphoma Society.

“At IHOP, our top priority is the safety of our guests and team members,” IHOP president Jay Johns said in a press release announcing the offer. “Given nothing about this past year has been ordinary – and while we look forward to celebrating National Pancake Day with guests under our blue roof in the future – we recognize it’s not possible to gather millions of our closest family and friends in our restaurants on a single day this year. As a result, we decided to flip National Pancake Day on its head and give our guests an entire month to redeem their free Short Stack with an IOU, while also continuing to put purpose behind our pancakes by giving back to those most in need: our charity partners.”

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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