Breakfast restaurant brand launches new category with fruit and vegetable juices
Snooze A.M. Eatery, the 70-unit daytime breakfast concept, is expanding its beverage program by offering a new “Juicery by Snooze” menu.
The Denver, Colo.-based brand launched the new fresh juice program on Thursday, offering three beverages that include::
Super Greens with kale, cucumber, celery, ginger, apple, agave and lemon juices. “This nutrient-dense verdant blend is packed with super foods and perfect for someone looking for all day clean energy,” the company said.
Rejuvenate: Pear with lemon, ginseng, agave, prickly pear, coconut water and Himalayan pink salt. “Aids in hydration and balances electrolytes — perfect for recovering after a workout or to just start your morning feeling refreshed and hydrated,” the company noted.
Butterfly Lemonade with honey lavender lemonade, pear and butterfly pea flower. “This antioxidant-rich juice boasts an eye-catching color-changing effect and is the ideal patio sipper,” Snooze said.
The juices range from $5.50 to $6.50 nationwide, a spokesperson said.
"With our new fresh juice program, mornings just got even brighter at Snooze,” said Andrew Jaffe, Snooze’s chief marketing officer, in a statement. “We’re excited to expand our selection of non-alcoholic beverages and offer more healthful options that combine unique flavors Snooze is known for with twists of freshness and function.”
The Juicery by Snooze complements the brand’s existing non-alcoholic offerings, that include mocktails like Blood Orange Punch, Strawberry Lavender Lemonade and its best-seller, Blackberry Mint Limeade.
Snooze was founded in 2006 and has restaurants in California, Colorado, Nevada, North Carolina, Missouri, Georgia, Kansas, Tennessee, and Texas.
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