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Beto Guajardo, a Starbucks vet, to lead Schlotzsky'sBeto Guajardo, a Starbucks vet, to lead Schlotzsky's

The new brand president previously served as SVP of global strategy

Gloria Dawson

August 21, 2019

1 Min Read
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schlotzskys-president-beto-guajardo.gifSchlotzsky's, the Focus Brands-owned fast-casual chain, will have a new president starting in September. Beto Guajardo joins the Atlanta-based company in September. He previously served as the SVP of Global Strategy for Starbucks. Guajardo replaces Kelly Roddy, who was named CEO of Saladworks in August. 

At Starbucks, Guajardo focused on delivery, technology and personalization, according to a statement from Focus Brands.  

Prior to his tenure with Starbucks, Guajardo held senior leadership positions in corporate strategy as global VP of brand strategy for Levi’s Strauss & Co and VP of strategy for Avon Cosmetics.

Schlotzsky's has about 370 units.

Contact Gloria Dawson at [email protected]

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About the Author

Gloria Dawson

Gloria Dawson is a senior editor at Nation’s Restaurant News, Restaurant Hospitality and Supermarket News. She writes and edits breaking news and feature stories and conceptualizes and manages various sections and special issues of NRN magazine.

She joined the restaurant and food group in 2018 after writing for the New York Times, the Wall Street Journal, Eater and various other publications. She earned her master's degree from Columbia University Graduate School of Journalism and her BFA in art history and photography from the Art Institute of Boston at Lesley University.

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