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Brad West to retire as Noodles & Company chief operating officer next yearBrad West to retire as Noodles & Company chief operating officer next year

The executive has been with the chain since 2017

Bret Thorn, Senior Food Editor

September 11, 2024

2 Min Read
noodles and company
A Noodles & Company restaurant

Brad West will retire as chief operating officer of Noodles & Company next year, the fast-casual noodle chain said in a Securities & Exchange Commission filing Wednesday.

 West, who joined the company in September of 2017 as executive vice president of operations and was promoted to COO in March of 2021, will remain in his position until June 30, 2025, or “until the date on which his successor to such position is appointed and commences employment,” according to the filing.

Between that time and June 30, West will serve as the chief executive officer’s chief of staff.

Through that date, West will continue to draw his annual base salary of $376,362 ,remain eligible to participate in Noodles’ annual cash incentives bonus program for 2024 and 2025, receive company benefits, and continue to vest all equity awards.

Additionally, he will receive a $100,000 cash retention bonus provided he remains in good standing through June 30 or if his employment is terminated without cause before then.

According to West’s LinkedIn page, he was vice president of operations at Smoothie King Franchises from Sept. 2014 to Sept. 2017, and before that he was chief operating officer of Stevi B’s Pizza Buffet for a year and five months.

Prior, he spent 15 years with Einstein Noah Restaurant Group, preceded by four years with CEC Entertainment, parent company of Chuck E. Cheese and Peter Piper Pizza.

Related:Noodles & Company considers closing around 20 underperforming units

Noodles & Company is in the process of a turnaround led by CEO Drew Madsen, who joined the brand as interim CEO in November of 2023 before being made permanent chief executive in March.

The chain of around 475 restaurants based in Broomfield, Colo. has been struggling with declining traffic and sales since the second quarter of 2023, and although same-store-sales were up slightly in the most recent quarter, they are expected to fall somewhere between flat and -2% for the full year.

Meanwhile, the leadership team is introducing operational improvements and plans to launch a new menu next year.

 

Contact Bret Thorn at [email protected] 

 

 

 

 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
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