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Burger King in Japan offers 7-patty WhopperBurger King in Japan offers 7-patty Whopper

Alan Liddle, Senior Data & Events Editor

October 26, 2009

1 Min Read
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Alan J. Liddle

TOKYO A Burger King restaurant in Japan is offering a seven-patty Whopper for a limited time as part of a cross promotion with Microsoft Corp. tied to its new Windows 7 operating system.

Michelle Miguelez, a spokeswoman for Miami-based Burger King Corp., said the chain’s store in Tokyo’s famed Akihabara electronics retailing district will offer the Windows 7 Whopper through Oct. 28. The Japanese pages of the Burger King website displayed areproduction of an in-store poster of the towering burger with a suggested selling price of 777 yen, or about $8.50 in U.S. dollars at recent exchange rates.

Burger King’s Miguelez said the promotional Whopper’s mound of meat pushed its overall height to a mouth-aching 5.1 inches.

The seven-patty Whopper offer was staged to coincide with the worldwide hoopla tied to the Oct. 22 release of Windows 7, the latest version of Microsoft’s market-share-leading operating system.

Contact Alan J. Liddle at [email protected].

About the Author

Alan Liddle

Senior Data & Events Editor

Alan is Senior Data & Events Editor for The Restaurant & Food Group within Informa Connect, including Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. He joined NRN in 1984, covering the Pacific Northwest, and later added chief photographer duties, initiated NRN’s regular technology coverage, was on the development team for NRN.com and generated content for NRN’s early podcasting initiative, Podcast Central, beginning in 2006. Alan is senior researcher and data analyst for NRN and Supermarket News market data products, including Top 200 and SN75, and helps develop and present educational programs for conferences and webinars. A graduate of California State University at Fullerton and a former daily and weekly newspaper reporter, he resides in Salinas, Calif.

 

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