Sponsored By

Chipotle digital sales soar 133.9% as COVID-era growth boost continuesChipotle digital sales soar 133.9% as COVID-era growth boost continues

Digital sales account for more than half of transactions; Chipotle points to success of omnichannel options and Chipotlanes

Joanna Fantozzi, Senior Editor

April 22, 2021

3 Min Read
CHP Quesadilla Phone PR nologo (1)
Chipotle's digital transactions account for 50.1% of revenue.Chipotle Mexican Grill

Joanna Fantozzi

Chipotle Mexican Grill’s digital transactions now represent 50.1% of the fast-casual chain’s revenue as digital sales were up 133.9%, the company reported Wednesday in an earnings report for the first quarter ended March 31. Although this is not the first time Chipotle’s revenue tipped the scales toward majority-digital transactions — in Q2 2020, digital sales were 60.7% of orders — dining rooms were still mostly shuttered at that point.

Chipotle also noted that another major change that could be coming soon — a minimum wage increase to $15 an hour — would be "very manageable for the company" and would be about a 10% wage increase across the board. 

"Our average wage right now is $12 for our crew and it's $13 for all of our ...

Create a free account or login

This content is available for registered users

Already have an account?

Read more about:

Chipotle

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.