Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Digital sales account for more than half of transactions; Chipotle points to success of omnichannel options and Chipotlanes
Joanna Fantozzi
Chipotle Mexican Grill’s digital transactions now represent 50.1% of the fast-casual chain’s revenue as digital sales were up 133.9%, the company reported Wednesday in an earnings report for the first quarter ended March 31. Although this is not the first time Chipotle’s revenue tipped the scales toward majority-digital transactions — in Q2 2020, digital sales were 60.7% of orders — dining rooms were still mostly shuttered at that point.
Chipotle also noted that another major change that could be coming soon — a minimum wage increase to $15 an hour — would be "very manageable for the company" and would be about a 10% wage increase across the board.
"Our average wage right now is $12 for our crew and it's $13 for all of our ...
This content is available for registered users
Already have an account?
Read more about:
Chipotle