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Chipotle Mexican Grill takes a page from quick-service playbook to drive digital salesChipotle Mexican Grill takes a page from quick-service playbook to drive digital sales

The chain’s next-generation restaurants feature QSR-style walk-up windows and drive-thru lanes, as fast-casual brands including Shake Shack, Noodles & Company and The Habit Burger Grill also rethink store design with efficiency in mind

Nancy Luna, Senior editor, Nation's Restaurant News

February 14, 2020

8 Min Read
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Chipotle Mexican Grill has nearly 70 restaurants with drive-thru lanes for pick up of mobile food orders.Chipotle

At Chipotle Mexican Grill’s newest restaurant in Chicago, busy diners don’t have to step foot inside the restaurant to grab their carryout order. Instead, they can fetch their foil-wrapped burrito or Lifestyle bowl from a walk-up window.

It’s the fast-casual chain’s only restaurant with a curb-facing counter designed for picking up off-premise orders, a fast-growing part of the Newport Beach, Calif.-based chain’s business.

It’s the brand’s only walk-up window. But more could be on the way as Chipotle battle tests a new store design geared toward the chain’s billion-dollar digital business.

Prototype stores, which have been rolling out in various markets from Southern California to Chicago, feature eco-friendly furniture, high-top tables, a ...

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About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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