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Chipotle Mexican Grill tests plant-based chorizo in Denver and IndianapolisChipotle Mexican Grill tests plant-based chorizo in Denver and Indianapolis

The new protein is made with spiced peas

Bret Thorn, Senior Food Editor

August 19, 2021

2 Min Read
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Chipotle Mexican Grill is testing meatless chorizo in Denver and Indianapolis, the fast-casual chain said Thursday.

Priced at $8.50 on average in an entrée, the new plant-based protein is certified vegan and made with peas, ancho chile, chipotle peppers, tomato paste, garlic, Spanish paprika and extra-virgin olive oil, which the Newport Beach, Calif.-based chain said is in line with its “Food with Integrity” standards of using high-quality, natural ingredients. It has 20 grams of protein per serving and is free of artificial flavors, colors, and preservatives. It is made without grains, gluten, or soy.

“Plant-based lifestyles have continued to accelerate in popularity, and as a longtime leader in the category, we are exploring ways to give more variety to our fans,” Chipotle chief marketing officer Chris Brandt said in a release announcing the test. “We used real ingredients to create a plant-based protein with a deep, rich Chorizo flavor that can be enjoyed by everyone.”

Chipotle has long had meatless options, including the choice of only having vegetables in any of its entrées or, since 2014, adding Sofritas, its spiced, organic tofu.

To promote the new protein option, Chipotle has produced a commercial touting that the product is made “with ingredients grown on a farm, not a lab,” an apparent jab at large plant-based protein manufacturers such as Impossible Foods and Beyond Meat.

Related:Newly renamed Odd Burger plots expansion of plant-based fast food across North America

The chain is also offering free delivery of Plant-Based Chorizo orders via its app through Aug. 29.

The market test is an early step in Chipotle’s product rollout process, which since 2019 has led to the rollout of its quesadilla, Carne Asada, Supergreens Salad Mix and Queso Blanco.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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