Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
The fast-casual Mexican grill also plans to open 200 stores in 2021, and 70% of those openings will have Chipotlanes
Chipotle Mexican Grill Inc.’s digital sales were up 177.2% in the fourth quarter ended Dec. 31, reaching nearly half of total sales for the brand, the company reported Tuesday.
The Newport Beach, Calif.-based fast-casual brand said it opened 61 new restaurants, including two relocations during the quarter, and closed one. Of those new restaurants in the quarter, 42 included a Chipotlane drive-thru. Of the 161 new restaurants opened during the year, 100 (or 62%) included a Chipotlane. With the success of off-premise sales, Chipotle plans to open 200 new stores in 2021, and 70% of those openings will have a Chipotlane.
"These results reaffirm our strategy of an accelerated pivot toward Chipotlane insight," Chipotle chief financial officer J...
This content is available for registered users
Already have an account?
Read more about:
Chipotle