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Chipotle’s long-awaited quesadilla might become a digital-only productChipotle’s long-awaited quesadilla might become a digital-only product

The fast-casual chain is leaning on its digital business, and looking at premium pricing for delivery

Nancy Luna, Senior editor, Nation's Restaurant News

June 22, 2020

6 Min Read
A Chipotle quesadilla
Chipotle Mexican Grill is looking at introducing more digital-only products. The company is testing this idea with the long-awaited quesadilla.Nancy Luna

When the coronavirus pandemic shut down dine-in operations at restaurants in March, Chipotle Mexican Grill was on a same-store sales streak.

The Newport Beach, Calif.-based chain was on a path to beating last year’s comp.

“We were off to the gates of comping the comp in a big way,” CEO Brian Niccol told investors during a conference call organized by Evercore ISI Virtual Consumer & Retail Summit.

Here are highlights from the Evercore event, which also included Jack Hartung, Chipotle’s chief financial officer. The top executives spoke about the brand’s accelerated digital business, the future of Chipotlanes, making delivery profitable and a move to produce more digital-only products.

Digital business

Despite the devastating economic impacts ca...

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About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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