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Delivering the Digital Restaurant: How to be found on DoorDashDelivering the Digital Restaurant: How to be found on DoorDash

A leader with Los Angeles-based fast casual HomeState Restaurant Group shares how the brand has captured guest attention through the third-party aggregator.

1 Min Read
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Carl Orsbourn and Meredith Sandland, contributors to Nation’s Restaurant News’ Speakerbox byline series and authors of the books “Delivering the Digital Restaurant” and “The Path to Digital Maturity,” joined NRN live at our recent CREATE Experience in Palm Springs, recording episodes for their podcast The Digital Restaurant.

In this episode — the first of eight bonus episodes where they explore with special guests each chapter of “The Path to Digital Maturity” — Orsbourn and Sandland interview Landon Kelley, VP of Operations at HomeState Restaurant Group based in Los Angeles. They ask Kelley about HomeState’s strategy that has led to impressive success in being found on DoorDash.

Stream the episode below.

AUTHOR BIO

Meredith Sandland and Carl Orsbourn are co-authors of “Delivering the Digital Restaurant: Your Roadmap to the Future of Food” and “Delivering the Digital Restaurant: The Path to Digital Maturity.” After each spent 20-plus years in corporate strategy and retail food, Meredith and Carl each concluded that food in America was changing. They left their corporate jobs in search of innovation that would transform the restaurant industry. Ghost kitchens, virtual brands, digital marketing, the gig economy and lean operations are at the heart of the future they envision.  Carl is the COO of Juicer, a restaurant dynamic pricing company.  Meredith is the CEO of Empower Delivery, software that powers delivery-centric kitchens. Subscribe to their newsletter and podcast at deliveringthedigitalrestaurant.com.

About the Authors

Carl Orsbourn

Carl Orsbourn co-authored “Delivering the Digital Restaurant: Your Roadmap to the Future of Food” and “Delivering the Digital Restaurant: The Path to Digital Maturity.” After spending 20-plus years in convenience retail, Carl saw how food in America was changing. He left his corporate job searching for innovation that would transform the restaurant industry. Artificial Intelligence, Holistic Technology, Ghost kitchens, virtual brands, digital marketing, the gig economy, and lean operations are at the heart of the future he envisions. Today, Carl is the SVP of Food, Hospitality and Retail at Invisible Technologies. Subscribe to the Digital Restaurant podcast here.

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