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Dine Brands to acquire Fuzzy’s Taco Shop for $80 millionDine Brands to acquire Fuzzy’s Taco Shop for $80 million

Applebee’s and IHOP parent company agrees to acquire the emerging fast-casual restaurant chain from NRD Capital

Joanna Fantozzi, Senior Editor

December 5, 2022

2 Min Read
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Joanna Fantozzi

Applebee’s and IHOP parent company Dine Brands Global, Inc. announced Monday the intention to acquire fast-casual Mexican chain Fuzzy’s Taco Shop from NRD Capital subsidiary Experiential Brands LLC for $80 million. This will be the third brand in the Dine portfolio.

Fuzzy’s CEO Paul Damico will still lead the brand under the Dine Brands umbrella. Fuzzy’s currently has 138 stores across 18 states,  with approximately $230 million in systemwide sales in 2022. Over time, Dine Brands hopes to double the Fuzzy’s store count.

"Fuzzy’s Taco Shop is a compelling business with a loyal customer base and a distinct identity. It is an attractive asset with a tremendous growth trajectory and will be a complementary addition to our highly franchised portfolio,” John Peyton, CEO of Dine Brands said in a statement. “By adding Fuzzy’s to the Dine Brands family, we are investing in a high growth concept as part of our longer-term growth agenda, which is aligned with our strategy to build shareholder value.”

According to Dine Brands, the deal is expected to be “immediately accretive” as it adds a “complementary daypart” to Dine Brands portfolio, which mainly focuses on casual-dining during the dinner daypart.

“I’m incredibly proud of the work the Fuzzy’s team and franchisees have accomplished over the past few years, which has enabled us to enter this new chapter of growth together with Dine Brands,” Paul Damico said in a statement. “With Dine Brands’ substantial industry resources, we will be well positioned to build upon our proven successes and accelerate our growth.”

Centerview Partners LLC acted as exclusive financial advisor and Sidley Austin LLP acted as legal advisor to Dine Brands on the transaction. Arlington Capital Advisors served as exclusive financial advisor to Fuzzy’s Taco Shop and Cheng Cohen LLC served as legal advisor to Fuzzy’s Taco Shop and NRD Holding Company on the transaction.

Dine Brands said that although the deal represents a “compelling M&A model” for the company, they have no current plans for further acquisitions.

Contact Joanna at [email protected]

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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