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Double Wahlburgers coming up for Hy-VeeDouble Wahlburgers coming up for Hy-Vee

Two more franchise restaurants set to open in September

Russell Redman

September 4, 2018

2 Min Read
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Following up the spring debut of its first Wahlburgers restaurant, Hy-Vee Inc. plans to open a pair of new franchise locations this month.

West Des Moines, Iowa-based Hy-Vee said it will open a 7,100-square-foot Wahlburgers in its hometown on Sept. 11 at 7105 Mills Civic Parkway, near Jordan Creek Mall, and a 5,200-square-foot Wahlburgers on Sept. 25 at 11935 Blackbob Road in Olathe, Kan.

Wahlburgers restaurants serve up a menu of signature burgers, homestyle side dishes and house-made condiments, as well as fish, chicken and vegetarian options plus a full bar with specialty drinks, such as adult frappes and floats.

Details on special events at the restaurants’ openings are upcoming. But Hy-Vee said that, at a later date, it plans to hold an official grand opening for the West Des Moines Wahlburgers that will feature appearances by celebrity brothers Mark and Donnie Wahlberg. Also appearing will be executive chef Paul Wahlberg, who with his famous brothers and other investors founded the restaurant chain in 2011.

“With the opening on Sept. 11, a national day of remembrance, we plan to host local first responders as some of our first guests,” according to Brett Bremser, executive vice president and chief merchandising officer for Hy-Vee, which operates 245 retail stores in eight states.

Hy-Vee announced in August 2017 that it planned to build, own and operate 26 Wahlburgers locations, which would make it the restaurant chain’s largest franchisee. The grocer opened its first Wahlburgers, a 5,500-square-foot location, on May 22 at the Mall of America in Bloomington, Minn.

“Hy-Vee is excited to open our third Wahlburgers restaurant and offer a unique dining experience to the Kansas City metro area,” Nate Stewart, executive vice president of perishables for Hy-Vee, commented on the Olathe location. “Families will have the opportunity to eat delicious food in a fun atmosphere when they visit Wahlburgers.”

Hingham, Mass.-based Wahlburgers has more than two dozen fast-casual restaurants in 18 states and two locations in Toronto.

Hy-Vee also is adding Wahlburgers-branded menu items to its more than 80 Market Grille in-store restaurants. Wahlburgers and partner ARKK Food Co., too, have rolled out Wahlburgers At Home — a line of beef products, including ground beef, patties, sliders and brick packs — to more than 1,300 grocery stores in 26 states and the District of Columbia, such as Hy-Vee, Jewel-Osco, Acme, Safeway, Shaws and Winn-Dixie.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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