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Growth Chains: Becks PrimeGrowth Chains: Becks Prime

Fast-casual goes upscale at Texas dine-in and drive-thru concept

Ron Ruggless, Senior Editor

October 1, 2012

3 Min Read
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By Ron Ruggless


Becks Prime, an upscale fast-casual chain based in Houston, emphasizes the “prime” in its name.


The concept grinds its own certified Angus chuck for burgers on-premise and sears its ahi tuna, and then lets guests relax in the dining room or on outside decks or order at drive-thrus and take their food to go.


The company opened its 13th unit in the Dallas-Fort Worth market in July, and at least three more are planned for that area.


“It’s our first venture out of greater Houston, and it’s been very well received,” said Mike Knapp, chief operating officer and one of the concept’s founders, who noted that the chain’s growth would nonetheless remain slow and steady.


“We want to go to a new city like Dallas and still execute the...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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