The Habit Burger Grill is adding a catering channel to its business. The Yum Brands’ chain announced today it has teamed up with ezCater to add the new revenue stream, acquire new business customers and increase brand awareness.
The program is available in a majority of the chain’s 370-plus restaurants (about 95%) and comes after a successful 34-location pilot that kicked off in November 2023. The pilot was created in response to increasing demand from workplaces, the company notes. In Q1, the brand’s average order value for catering orders was $476. Ordering can be done through the Habit’s new catering site – habitburger.com/catering/ – or through ezCater.com or the ezCater app.
"Partnering with ezCater allows us to extend our reach by connecting with new, high-value business clients and incremental orders," The Habit CMO Jack Hinchliffe said in a statement. "It's also about expanding our dining options to create memorable experiences with our California-inspired recipes.”
The Habit is the latest chain to dive into catering, following Bojangles’ foray into the channel earlier this month. Freddy’s Frozen Custard and Steakburgers is also adding catering, while Red Robin, Carrabba’s, El Pollo Loco, Noodles & Company, Chuy’s, Sweetgreen, and more are also pushing the gas on the channel. According to Expert Market Research, the catering market in the U.S. reached nearly $73 billion in 2023 and is expected to increase at a compound annual growth rate of 6.2% through 2032. This growth is driven largely by businesses that are looking for ways to incentivize workers’ return to the office, and as more operators look to diversify their revenue streams and grow their four-wall economics amid continuing inflationary pressures.
The Habit and ezCater are promoting their new channel with a savings of $20 off orders that are $200 or more, $30 off orders that are $300 or more, and $40 off orders that are $400 or more. Orders must be placed on the ezCater channels from now through July 5 using the promo code “DEALS.”
Contact Alicia Kelso at [email protected]
