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Inside Chipotle Mexican Grill's new strategyInside Chipotle Mexican Grill's new strategy

Holly Petre, Assistant Digital Editor

April 28, 2023

 

Chipotle’s Q1 earnings results beat every estimate and were nothing short of impressive, particularly given a continued uncertain economic backdrop. While its comp growth of 10.9% is perhaps no surprise lapping last year’s omicron variant, the 4% jump in traffic is notable as prices remain about 10% higher year-over-year and as consumers grow increasingly anxious about the macro environment. 

Chipotle’s quarter was buoyed by its operational improvements yielded from what it calls Project Square One. The program was put into place last summer to bring its workforce up to speed after two years of abnormally high, pandemic-induced turnover. Last July, Chipotle’s Chief Restaurant Officer Scott Boatwright said Project Square One is essentially about focusing on the little things – moving, listening, etc. – that add up during a peak volume window, making sure that staffing is maximized at the right time and, ideally, reducing those aforementioned turnover rates.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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