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Is it time to ease up on restaurant menu price hikes?Is it time to ease up on restaurant menu price hikes?

Operators look for other levers to address higher costs as consumers start to trade down when dining out

Lisa Jennings, Executive Editor

May 27, 2022

7 Min Read
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With inflation hitting a 40-year high in March, restaurant operators have been relying largely on menu price increases to offset their higher food and supply costs. And for the past year or so, that seemed to be okay with consumers, who were just happy to be able to go out to eat again after pandemic shutdowns.

In earnings calls early in the year, many chains — from Chipotle Mexican Grill to First Watch — expressed confidence that they had room to increase menu prices further this year to mitigate sharply rising costs. But with consumer prices climbing 8.5% for the year ending in March, gas prices hitting record highs across the country, an ongoing war in Ukraine, and fears of recession looming, industry observers say consumers are starti...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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