Former Black Bear Diner chief marketing officer Joe Adney has been named vice president and CMO of the fast-casual Farmer Boys chain.
Adney will lead marketing, menu innovation, advertising and digital marketing efforts for the Riverside, Calif.-based Farmer Boys, which operates about 100 units in California, Nevada and Arizona.
He will replace current vice president and CMO Larry Rusinko, who has retired after six and a half years with the company.
Adney, who joined Black Bear Diner in 2019, also previously worked at Shari’s Café + Pies, Baskin-Robbins, IHOP, Disney and Bob Evans Restaurants.
Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout
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