The quick-service restaurants are jumping on the cobranding trend
Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN.
Today, we’re talking about a collaboration between two quick-service giants.
McDonald’s and Krispy Kreme this week announced a new test that offers three Krispy Kreme doughnuts at participating McDonald’s restaurants in the Louisville, Ky., market.
Starting Oct. 26, nine McDonald’s locations will begin selling Krispy Kreme’s Original Glazed, chocolate iced with sprinkles and raspberry-filled doughnuts. They will be available all day, on-premises and at the drive-thru, while supplies last. Customers can order them individually or in packs of six. According to a joint release from the companies, the Krispy Kreme doughnuts will be delivered fresh daily to participating restaurants.
This collaboration illustrates a bigger trend that has emerged throughout the past few years with the advent of virtual concepts generating business through already-existing kitchens, as well as more co-branding opportunities that leverage brand equities and efficiencies.
For more on the topic, let’s go to executive editor Alicia Kelso.
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