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Mooyah opts for personal kiosks with their mobile app’s new dine-in modeMooyah opts for personal kiosks with their mobile app’s new dine-in mode

Mooyah Burgers, Fries & Shakes vice president, Natalie Anderson Liu talks about the features of the brand’s revamped app

Joanna Fantozzi, Senior Editor

September 28, 2021

Mooyah Burgers, Fries & Shakes —the Plano, Texas-based 100+-unit burger chain — announced the revamp of their mobile app this month, with a restructured rewards system and new features.

Just before the pandemic, Mooyah invested in franchisee onboarding for third-party delivery and in 2020, their biggest investment was curbside delivery. Now, their biggest goal is to align all of their digital platforms.

“Our goal is to make it as easy to order from Mooyah as possible,” Anderson Liu said. “So, whether you want to come into a restaurant or you want to order online, or you want to have it delivered to you, we want there to be no friction between any of those points.”

One of the new features that Mooyah added to their modernized loyalty app is a feature called dine-in mode, which turns smartphones into personal kiosks and lets customers order their food tableside. This feature adds a post-pandemic touchless experience to in-person dining and helps to alleviate some labor pressures.

“They're able to sit right down, place their order and it will prompt them for a table number, which are all right on the table,” Anderson Liu said. “And then that fires off into the kitchen and lets the kitchen know it's a digital order but for dine in, and tells them what table to bring the food out to.”

Besides dine-in mode, Mooyah also added personalized menu suggestions and a revamped rewards system that lets customers cash in on rewards sooner.

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About the Author

Joanna Fantozzi

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine.

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events.

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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