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Larry Roberts takes brand’s helm permanently and outlines initiatives
As El Pollo Loco Holdings Inc. sees pandemic impacts easing, the newly named permanent CEO Laurance "Larry" Roberts Thursday outlined pillars for the brand’s success during a fourth-quarter earnings call.
The Costa Mesa, Calif.-based brand announced Roberts appointment Thursday as it released earnings for 2021. Roberts will continue to serve as chief financial officer while the company conducts a search for his successor in that role, which he had held since 2013.
“While the current environment has its challenges,” Roberts told analysts, “I believe the positioning of the brand is very strong, and I'm extremely excited about the initiatives we're implementing to strengthen the business further, as well as capture the company's long-term gro...
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