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Noodles & Company adds a $1 surcharge to chicken dishes as costs riseNoodles & Company adds a $1 surcharge to chicken dishes as costs rise

The fast-casual restaurant chain will roll out low-carb LEANguini next week

Bret Thorn, Senior Food Editor

April 28, 2022

3 Min Read
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Noodles & Company has added a $1 surcharge to all chicken dishes to battle the increased cost of the meat, chief financial officer Carl Lukach said in a conference call announcing the fast-casual chain’s earnings Wednesday.

Lukach said the cost of chicken breast, which is ordered by more than half of Noodles’ guests, was up by around 70% compared to a year ago and he expected that cost increase to approach 80% during the second quarter. For that reason, the chain this week temporarily raised its prices.

He said he expected “meaningful relief” in chicken prices in the second half of the year as non-breast chicken prices are already starting to decline.

Meanwhile, CEO Dave Boennighausen said the chain will launch its low-carbohydrate pasta, which it has been testing since January, next week.

The new pasta, LEANguini, developed by Noodles’ culinary team, has 56% fewer net carbs and 44% more protein than traditional pasta. It will be available to members of the chain’s Noodles Rewards loyalty program starting next week and to everyone else on May 18, he said.

He added that as of the quarter ended March 29, 2022, healthier menu items, such as zucchini noodles and pasta made with a blend of cauliflower and wheat, are now 13% of guest mix, up from just over 10% a few years ago. He said the higher-calorie tortelloni, introduced in the middle of last year, is performing well and accounts for 7% of guest mix.

The LEANguini will be offered in the chain’s new light lemon and Parmesan cheese sauce, but will also be available at “a modest premium” in other pasta dishes.

He said that in test, with minimal marketing, “we are seeing an increase in frequency as people try [LEANguini] that's very meaningful.”

Boennighausen said guests’ overall satisfaction with the dish has outperformed other menu items.

“We think it's something that, once people try it, it’s really going to make them rethink how they view the carbohydrate and protein aspect of noodles and pasta.”

Boennighausen also said the chain would launch its new brand positioning next week under the theme of “Uncommon Goodness.”

“Through ‘Uncommon Goodness,’ Noodles is bringing its purpose to life by elevating the uncommon goodness that has been core to the brand for more than 25 years. From how we treat our team members and create a unique guest experience to how we carefully select ingredients and positively impact the communities we serve, Noodles infuses uncommon goodness into everything we do,” Boennighausen said, without providing further details.

The chain performed well during the quarter on the unit-level, particularly as the surge of COVID cases caused by the Omicron variant subsided, allowing most of the chain’s 453 units to operate fully staffed and at full operating hours.

Same-store sales were up by 6.4% compared to the first quarter of 2021, and average unit volumes hit the $1.35 million mark, with 40% of restaurants expected to reach the chain’s long-term AUV goal of $1.5 million in the second quarter of this year.

Revenue for the company increased by 2.7% to $112.6 million for the quarter, up from $109.6 million in the first quarter of 2021.

However the company reported a net loss of $6.4 million, or 14 cents per share, compared to a net loss of $2 million, or 4 cents per share, a year ago.

Lukach said that for the 2nd quarter he expected total revenue of $130 to $133 million and same-store sales increases “in the mid-single digits.”

The chain opened seven new restaurants during the quarter, of which five were company owned — the most new restaurants in a quarter since 2016.

Lukach restated that the chain anticipates a total of 35 new restaurants systemwide, for annual unit growth of 8%, with the majority of them opening in the second half of the year.

The chain based in Broomfield, Colo., closed out the quarter with a total of 360 company-owned and 93 franchised locations.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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