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Noodles & Company adds new perks to its loyalty programNoodles & Company adds new perks to its loyalty program

Noodles Rewards members are now offered daily ‘Extra Goodness’ discounts or upgrades

Bret Thorn, Senior Food Editor

April 3, 2023

2 Min Read
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Noodles & Company, which already sees its Noodles Rewards loyalty program as a driver of traffic and sales, added new perks for its 4.5 million members, the fast-casual chain said Monday.

The new Extra Goodness perk can be redeemed daily. The specific offer varies each day and might be an automatic discount, an upgrade to a larger sized entrée, or a free “add-on” such as added protein to a pasta bowl.

During the company’s latest earnings call last month, CEO Dave Boennighausen said the chain planned to use data collected from loyalty program members to personalize perks to those customers.

"The growth and strength of the Noodles Rewards program has been incredible, and we're dedicated to finding new ways to give back to our Rewards members," Noodles & Company chief marketing officer Stacey Pool said in a press release announcing the new features. "As many brands across the industry make meaningful changes to their rewards programs, we are committed to adding extra value and Extra Goodness to the perks we offer our members. This is our way of spreading Uncommon Goodness and providing our Rewards members with exceptional guest service, craveable food, and best in class rewards." 

“Uncommon Goodness” refers to the brand positioning that the Broomfield, Colo.-based chain introduced last May. It highlights the quality of its food as well as the benefits for its employees, the service it provides to guests and its commitment to the communities in which it operates and franchises its roughly 460 locations.

Related:With a strong menu in place, Noodles & Company to focus on digital innovation

The company said that its Noodles Rewards members account for 25% of the brand’s total sales.

New Noodles Rewards members receive a fee entrée after their first purchase using their loyalty program account, as well as earning rewards points with each purchase. Other perks include special birthday rewards.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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