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Noodles & Company rolls out mac & cheese promotion for JulyNoodles & Company rolls out mac & cheese promotion for July

The ‘Macapalooza’ features four digitally exclusive curated bowls

Bret Thorn, Senior Food Editor

July 2, 2024

2 Min Read
noodles company macapalooza
Noodles & Company's Macapalooza promotionNoodles & Company

Noodles & Company is offering a lineup of curated mac & cheese items for July.

The Broomfield, Colo.-based fast-casual chain of 469 restaurants is making the “Mac & Cheese Mashup Menu” available for online orders only, all at a starting price of less than $9 throughout the month.

The items are:

4-Cheese Alfredo Mac: Elbow macaroni noodles in a four-cheese Alfredo sauce topped with MontAmoré cheese, recommended with the addition of Parmesan-crusted chicken at an additional charge

Cheesy Broccoli Mac: Elbow macaroni in a cheddar & Jack cheese sauce with broccoli, recommended with grilled chicken

Crispy Jalapeño Mac: The same as the Cheesy Broccoli Mac, but with fried jalapeño peppers instead of broccoli. It’s also recommended with grilled chicken.

Additionally, DoorDash Pass members are being offered a Korean Meatball Mac & Cheese, which is the same macaroni in cheddar and Jack cheese sauce with meatballs tossed in Gochujang barbecue sauce.

Noodles Rewards members are also being offered a $1 side make with any purchase of $15 or more. That can be redeemed once per day for the whole month.

This “Macapalooza” promotion is centered around National Mac & Cheese Day, July 14, and comes as the chain is working to revamp its menu amid declining sales.

Related:Noodles & Company’s sales continue to decline in first quarter as turnaround efforts progress

Although Noodles & Company offers a wide variety of globally influenced noodles dishes, it’s mac & cheese items are by far its most popular dishes: It sold nearly 10 million mac & cheese bowls last year, the company said in a press release announcing Macapalooza.

“With this fan favorite menu item, we are thrilled to celebrate National Mac & Cheese Day all month long with the best-tasting mac & cheese you can find anywhere," CEO Drew Madsen said in the release. "To show our appreciation for our Noodles Rewards members, this month is packed with special offers and exclusives, including our Mac & Cheese Mashup Menu, featuring creative twists on the original recipe and unique food collaborations inspired by our guests. We can't wait to hear what you think."

Madsen, in his efforts to turn around the struggling chain, has said that, apart from working with consulting firm The Culinary Edge to revamp the menu, rollout of which is expected in the first half of next year, he and his team are seeking more ways to leverage the chain’s fairly robust digital platforms. More than 50% of the chain’s sales are already ordered digitally.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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