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NRN editors discuss Gen Z’s love of McDonald’s, Panera’s possible IPO and Starbucks’ holiday slumpNRN editors discuss Gen Z’s love of McDonald’s, Panera’s possible IPO and Starbucks’ holiday slump

All this and more on this week’s episode of Extra Serving

Holly Petre, Assistant Digital Editor

December 8, 2023

 

This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Leigh Anne Zinsmeister spoke about Gen Z’s preferences.

According to a new survey by dcdx titled Gen Z’s Top 25 Most Magnetic Brands, Gen Z is a fan of limited-service restaurants, with three brands on the list. Topping that list was McDonald’s, which jumped six spots from last year due to its Grimace promotions, the most popular of which was the Grimace shake, which spurred a TikTok trend. We’ve talked about it before, but what does Gen Z really want from its restaurant brands?

Also, Panera is in the news for a few reasons. First, the chain may be finally ready to file its IPO. After some C-suite leadership changes earlier this year, along with layoffs to slim down, the fast-casual brand may be ready to file its IPO in the first quarter of 2024. However, that’s not all. Panera has come under fire for its charged lemonade, which has allegedly led to two deaths so far. Will this impact the company’s future IPO?

And finally, Starbucks may be gearing up for the holidays, but if Red Cup Day was any example, the company should be expecting softer than normal sales. The quick service chain saw a 32% increase in sales on Red Cup Day this year, down from an 81% increase the year before. Analysts are predicting the chain, which has seen record traffic and sales over the past few years, should be expecting a softer holiday season.

 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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