NRN video of the week: Chipotle launches new ingredient-focused ad campaignNRN video of the week: Chipotle launches new ingredient-focused ad campaign

Chipotle Mexican Grill's new spring advertising campaign puts the spotlight on the components that make up its menu, like grilled adobo chicken and hand-mashed guacamole, with a little humor. The ads focus on how the fast-casual brand's real ingredients stand out from what its competitors serve, according to the video above.

See the other spots from the ad campaign: