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Potbelly names David Daniels as CMOPotbelly names David Daniels as CMO

Marketing executive joins sandwich brand from The Food Hall Co.

Ron Ruggless, Senior Editor

August 18, 2021

1 Min Read
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Potbelly Corp. has named David Daniels as chief marketing officer, the company said Tuesday. He will assume the role Aug. 23.

Potbelly David Daniels CMO.jpgThe Chicago-based sandwich chain said Daniels, left, most recently served as senior vice president of marketing at The Food Hall Co. in Dallas and will report to Bob Wright, Potbelly’s CEO and president.

Daniels will succeed Brandon Rhoten, who left the position in December.

Prior to The Food Hall, Daniels served as a marketing executive with Anheuser-Busch InBev SA/NV and worked with Pizza Hut and Yum! Brands.

Wright said in a statement that Daniels “brings significant executive experience and success leading some of the world’s best-selling brands, delivering top- and bottom-line growth. We will immediately benefit from his broad experience in sales and marketing, consumer goods, quick-service restaurant, hospitality and e-commerce.” 

Daniels added that he looked forward “to bringing my strong blend of brand-building, marketing experience and digital-marketing expertise to Potbelly and contributing to its future growth.”

Potbelly, founded in 1977, has about 400 company-owned and more than 40 franchised shops in the United States.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

Related:Potbelly Corp. pares back possible closures amid lease negotiations

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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